Published December 25, 2023
| Version v1
Conference paper
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IMPROVEMENT OF PUBLIC RELATIONS AND ADVERTISING ACTIVITIES IN THE FIELD OF CULTURE
Creators
- 1. BukhSU, Organization and management of cultural and art institutions educational direction 3-Stage Student
Description
this article presents concepts for the development of marketing research of the cultural sphere. The specifics of marketing concepts in organizations of the art and cultural sphere are highlighted. The main focus is on the processes of forming a marketing portfolio based on the requirements and desires of customers.
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190-194 Namuratova R MULTI.CONF.pdf
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References
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