STUDY OF INVESTMENT AWARENESS AMONG WORKING WOMEN IN BHOPAL

Every women investor has a unique choice of investment option based on her awareness of investment option. Every investment option has its own benefit. This research paper is focusing on working women of Bhopal district. In Bhopal women are involved in various jobs like banks, educational institute, corporates art workers, farming etc. in fact now a day women are more involved in their own business. As we all know that role of women is changing now a days from a house wife to business women or entrepreneurs. Since the last 10 to 15 years, this situation has been changing. This study aims to focus on investment awareness and sources of information available to working women with special reference to Bhopal district, the study is based on female employees only who are working in government and private sector organizations. For the purpose of this study primary data collected through questionnaire method using convenient sampling technique with the sample size of 150 respondents of Bhopal district, data analysed with percentage method and Annova technique