Analysis of Electric Vehicle Purchase Intentions in Indonesia Using the Extension C-TAM-TPB Model

Abstract :

The success of electric vehicles is influenced by how they are accepted and adopted by society. Identifying driving factors can help stakeholders take appropriate steps to drive Electric Vehicle Purchase Intentions. This study examined the driving variables of EV Purchase Intention using the C-TAM-TPB model approach and six extension variables in an emerging market context. This research is quantitative research. Data were collected from a questionnaire distributed to 385 people using a purposive sampling technique. PLS is used in the data analysis technique. Based on the research results, Perceived Usefulness and Perceived Ease of Use significantly and positively affects Attitudes Toward EV. Furthermore, Attitude Toward EVs, Price Value, and Cognitive Status significantly and positively affect EV Purchase Intention. Meanwhile, the Infrastructure Barrier significantly and negatively affect EV Purchase Intention. Meanwhile, Incentive Policy Perception, Functional Value, and Perceived Risk have no significant effect on EV Purchase Intention.