STRATEGIES FOR ENHANCING INTERACTIVE MARKETING AND E-COMMERCE IN ENTERPRISES

In the contemporary digital era, the importance of interactive marketing and e-commerce in achieving enterprise success is undeniable. This article embarks on an exploration of strategies tailored to the development and enhancement of interactive marketing and e-commerce initiatives within organizations. Drawing upon current research, it offers valuable insights into effective methodologies, obstacles, and recommended solutions to bolster online presence and foster meaningful customer engagement.