Adoption of Digital Marketing in MSME: A Case Study of Bihar

                Digitalization has become Part of our daily routines. It is shaping the traditional way in which Consumers and business interact with each other. The present study emphasized on assessing the Challenges faced by MSME in adoption of Digital Marketing.

          The review will be based on Secondary data Sources. The database required for the study would be published and unpublished report, documents from various websites and personal observations. This study had identified Market Competition, poor infrastructure, Lack of adequate awareness and Skill, Knowledge deficiencies and attitude towards ICT adoption as impediments which are required to be handled efficiently and effectively.