THE RELATIONSHIP BETWEEN ARTISTIC AND JOURNALISTIC DISCOURSE IN THE WORK OF YURIY POLYAKOV

This article reflects on the concept of speech culture and its importance in radio journalism. Today's radio journalistic speech should be clear and strictly organized, understandable to all. Especially the journalist should have a deep grasp of thought and word etiquette. Using words in their place increases the effectiveness of the word, serves to quickly advance the essence of the event.