Exploring Service Quality Management in Tourist Attractions

This study focuses on the service quality management of tourist attractions, conducting an in-depth discussion on its historical development and analyzing the emerging technologies influencing its transformation. The research reveals the importance of service quality management in tourist attractions, providing an accurate diagnosis of traditional implementation strategies, and clarifying their advantages and limitations. With the rapid development of new technologies such as big data and artificial intelligence, we observe that tourism service management is evolving towards a more efficient and intelligent direction. This transformation is corroborated in areas of Intangible Cultural Heritage in Uzbekistan and the Forbidden City Museum in China. Through case analyses of the Intangible Cultural Heritage in Uzbekistan and the Forbidden City Museum in China, we, on the one hand, compare and analyze the application differences of traditional methods and new technologies in service quality management. On the other hand, we demonstrate the practical applications in different cultural and technological environments globally. Both cases prove the effective application of new technologies like big data and artificial intelligence in service quality management, indicating the potential of these new technologies in improving and innovating service quality management. In summary, with the findings from above, we propose suggestions for the future service quality management of tourist attractions. Emerging technologies not only provide effective tools for service quality management in tourist attractions but also present opportunities for their improvement and innovation. By integrating traditional methods with new technologies, we can more accurately meet the needs of tourists, enhance their travel experiences, and ultimately, promote the sustainable development of tourist attractions. This research provides a new perspective and practical references for the service quality management of tourist attractions, helping to propel progress in the tourism service industry.