RECOMMENDATIONS FOR REGULATION OF ONLINE ADVERTISING IN UZBEKISTAN

The digital advertising market has seen exponential growth, traditional advertising laws may not adequately address the unique in digital, making specific regulations for online advertising crucial. The author did an analysis of legislation in the Republic of Uzbekistan to develop recommendations from the experience of the EU, USA, and China's regulations. Suggested changes will offer better protection to consumers, ensuring transparency, safety, and trust in the digital marketplace.