Cause-related marketing in different cultures

Published 2024 | Version v1

Dataset Open

Files

Name	Size	Download all
ZENODO_CRM cultures.xlsx md5:47186e19a5101a486bc7aa54056f18de	77.4 kB	Download

Elísabet Mora, Inés Küster & Natalia Vila (2023) Is Cause-Related Marketing all the Same for Different Cultures?, Journal of International Consumer Marketing, DOI: 10.1080/08961530.2023.2200222

Citations

Oops! Something went wrong while fetching results.

Views

Downloads

Show more details

DOI

Resource type

Dataset

Publisher

Zenodo

Published in

Journal of International Consumer Marketing, 2024.

Creative Commons Attribution 4.0 International

The Creative Commons Attribution license allows re-distribution and re-use of a licensed work on the condition that the creator is appropriately credited. Read more