Published December 5, 2023 | Version v1
Dataset Open

Dataset about engagement and tourism variables

  • 1. Universitat Politècnica de València
  • 2. Universitat de València

Description

This file contains engagement data for all posts published by info.Spain in 2017. All information collected to create this dataset is public domain. This dataset provides information on posts that pursue the positioning of the Spanish national brand, as well as indicators of tourist engagement with these posts, and indicators related to tourism variables. 

Files

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Additional details

Related works

Is supplement to
Dataset: 10.1016/j.jdmm.2020.100412 (DOI)
Dataset: 10.1016/j.annals.2019.102747 (DOI)
Dataset: 10.1080/13683500.2018.1554625 (DOI)

Funding

Ministerio de Universidades
Margarita Salas MS21-098

References

  • Villamediana-Pedrosa, J. D., Vila-Lopez, N., & Küster-Boluda, I. (2020). Predictors of tourist engagement: Travel motives and tourism destination profiles. Journal of Destination Marketing & Management, 16, 100412.
  • Villamediana, J., Küster, I., & Vila, N. (2019). Destination engagement on Facebook: Time and seasonality. Annals of Tourism Research, 79, 102747.
  • Villamediana-Pedrosa, J. D., Vila-Lopez, N., & Küster-Boluda, I. (2019). Secrets to design an effective message on Facebook: an application to a touristic destination based on big data analysis. Current issues in tourism, 22(15), 1841-1861.