EFFECTIVE METHODS OF DEVELOPING MEDIA COMPETENCES OF UNDERGRADUATE STUDENTS

Key words: Media competences, Undergraduate students, Media literacy education, Active learning, Collaborative learning, Emerging technologies.          Abstract: This article explores effective methods for developing media competences among undergraduate students. In today's digital era,

media competences are essential for students to navigate the complex media landscape. The article discusses the importance of media literacy education, active learning strategies, collaborative

learning, integration of emerging technologies,