Published October 7, 2023 | Version v1
Journal article Open

Redefining entrepreneurship education in the age of artificial intelligence: An explorative analysis

  • 1. University of North Georgia
  • 2. ROR icon Free University of Bozen-Bolzano
  • 1. University of North Georgia
  • 2. ROR icon Free University of Bozen-Bolzano


AI-powered chatbots, such as ChatGPT, have gained significant attention in the education field due to recent advancements and growing popularity. This article investigates the potential uses of ChatGPT in higher education, specifically within entrepreneurship courses, and explores the benefits and challenges associated with its implementation. To address the need for further research on the use of AI in business education, a survey was conducted among undergraduate students enrolled in entrepreneurship courses. The survey focused on students' awareness and usage of ChatGPT, perceived benefits and limitations, and integration strategies for this tool into entrepreneurship courses. As entrepreneurship education evolves alongside AI advancements, AI technologies like ChatGPT can play a transformative role in various activities, from idea gener- ation, to crafting a business model, writing a business plan, or conducting customer interviews. The study's results indicate that ChatGPT has the potential to streamline processes, increase students' efficiency, and support certain types of creativity. The article also addresses concerns regarding ChatGPT accuracy and reliability, emphasizing the importance of using it critically. This research contributes to the understanding of how AI can enable entrepreneurship education and provides valuable insights for educators, students, and institutions seeking to leverage AI in the classroom.


Vecchiarini and Somià (2023)Redefining entrepreneurship education in the age of artificial intelligence.pdf.pdf

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Marie Skłodowska-Curie Global Fellowship 892825
European Commission