Journal article Open Access

Social Television: Audience and Political Engagement

Selva, D.

The hypothesis of this work is that social TV can add to traditional TV audiencehood a sense of collective belonging—"we the public"—that is fundamental for any political action. After a quantitative account of users' patterns of activity during half a TV season, a qualitative methodology is adopted to understand the variety of social TV logics. Thus, a model of four different kinds and meanings of using social TV is developed: from the most engaged (civic-informative use of social TV) to the most recreational (the game use), from the outburst of emotions (emotional use) to the identity-building and awareness use. Each of those represents various forms of relationships among individuals in a social medium environment, and between them and other actors of the wider contemporary mediated public space, such as civic and political groups, and political news media professionals.

Files (297.7 kB)
Name Size
297.7 kB Download
Views 274
Downloads 157
Data volume 46.7 MB
Unique views 256
Unique downloads 149


Cite as