GENDER CHARACTERISTICS IN ADVERTISING TEXTS

This article is devoted to the usage of genderly marked words in advertisements. The research source of this science is the study of the gender characteristics of the language, in which there are two issues: differences and characteristics of women's and men's speech. The results of our investigation indicate that there are few significant differences between the language used by women and that used by men in this particular situation. Studies suggest that the use of powerful speech makes the speaker appear more authoritative and credible. The article discusses the problem of gender linguistics in the aspect of its emergence and formation, primarily in the English-language analyzes the specifics of gender noisy speech on the material of the Uzbek language