Roadmaps to organise on-field training workshops and demonstration days

The objective of this report is to provide a generic and pragmatic route towards the organization of on-field training workshops and demonstration days. The roadmap can be used for planning both on-field training and demonstration days for food consumers, farmers, and boards of directors across the country, and it can be used when different aspects are brought into focus, e.g., growing food crops and preparing food. Roadmaps considered in this report include elements such as timeline, social context, location, organisation of a programme, announcement, and communication. Finally, there is also mention of aspects to consider one to two weeks before the event, at the event and after the official programme is announced. The roadmap will be illustrated by examples and pictures from different types of events held in Denmark by Innovation Centre for Organic Farming. The roadmaps are applicable in European countries, depending on structures in the given country, e.g., the relation between the farmers, advisory services, and different stakeholders. As the roadmap is targeting a pragmatic approach it is described using different examples and experiences from real on-field events held in Denmark. The events range from one-hour field meetings that gather participants from the local area on short notice to large-scale all-day events for up to 500 participants involving many stakeholders. This range was chosen to demonstrate that careful planning is essential, the extent of which will depend on the number of participants, stakeholders involved and the duration of the event.