THE MANIFESTATION OF VERBAL AND NON-VERBAL SYMBOLIC MEANS IN THE SYSTEM OF CULTURAL CONSTANTS "SUPERIOR - INFERIOR"

The article deals with symbolic signs, which, being instruments of social regulation, use the language according to the social position of the communicant. These symbols of power and subordination in society contribute to the consolidation of the dichotomy "superior" - "lower" in the performance of the function of regulating social relations and the function of social orientation.