A sentiment analysis solution for the re-design of product-service systems

In an extremely competitive economy, companies
need to get ahead of competition as fast as possible, both in
delivering quality of products and services, but also in extending
their lifecycle to match the expectations and needs of customers.
Analysing where product and service systems are lacking in terms
of customer requirements is crucial. Currently it might take some
time for information to travel from customer to producer, since
the connection may include stores and local representatives before
reaching the products’ and services’ designers. Although this
information is readily available in social networks, the issue
resides in efficiently merging and showing it in a simple and
meaningful way to the designer of new products and systems. By
identifying important parameters in posts and opinions, data
becomes easier to qualify and, as a result, easier to identify by a
designer. In this document, we describe a solution for this
problem.