A STUDY ON CONSUMER ATTITUDE TOWARDS ORGANIC FOOD PRODUCTS WITH SPECIAL REFERENCE TO COIMBATORE DISTRICT
Creators
- 1. Assistant Professor, Department of Management Studies, Park College of Engineering and Technology, Coimbatore, Tamilnadu
- 2. Associate Professor, Department of Management Studies, University of Madras, Chennai, Tamilnadu
Description
Organic food production is a self-regulated industry with government oversight in some countries, distinct from private gardening. Currently, the European Union, the United States, Canada, Japan, and many other countries require producers to obtain special certification based on government-defined standards in order to market food as organic within their borders. In the context of these regulations, foods marketed as organic are produced in a way that complies with organic standards set by national governments and international organic industry trade organizations. The need of the study is that demand is growing as incidences of food adulteration are repeatedly reported on in global media and consumer consciousness of natural, healthy and safe foods rises. The study is about analyzing the perception and attitude of customers towards organic food usage in Coimbatore. The main objective is to know the consumer awareness level of attitude towards organic food and to know the problems and issues faced by organic food. For this purpose a sample of 110 was collected with the respondents and factor analysis was used as a tool to analyze the data. The conclusion is that more awareness programs can be conducted to increase the awareness level of the customers about the organic foods which leads to increase in volume for the companies selling organic foods.
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Additional details
References
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