The Effect of Profit System, Product Trust, Social Group Influence on Member Satisfaction on Nano Herbal Product : Sunpro Propolis
Description
This study examines the antecedents and
outcomes of using Sunpro brand propolis nano-
supplements as part (nano-foods) from the perspective of
multi-level marketing members. The research
investigated the preferences of 375 members who have
purchased the supplement repeatedly mainly to maintain
their body health. Through structured interviews and
questionnaires, the study found that members'
satisfaction was not influenced by the profitt system, but
trust in the product and social group influence were the
main drivers affecting multi-level marketing members'
satisfaction with the supplement. In addition, peer-to-
peer influence is also important in creating awareness
and influencing other members to use the supplement.
Files
IJISRT23AUG947.pdf
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