The Intermediation Effect of The Skill of Using Digital Technologies Between Real Estate Customers' Decision-Making Style and Expectations from Digital Technologies

The increasing expectations of clients in the real estate industry for the broad use of technological platforms in marketing are becoming more prominent. To adequately meet the increasing expectations of digital media designers, it is crucial for them to precisely assess the needs and desires, while thoroughly analyzing the factors that shape these expectations. The primary aim of this research was to determine the expected consequences of real estate customers with regards to digital technologies. One of the primary obligations of marketing is exerting influence on customers' decision-making processes and offering assistance in their buying choices. Consumers are need to diligently evaluate a significant quantity of information in order to make an educated decision when acquiring real estate products, due to factors such as the considerable cost, fluctuation, intensive material consumption, and possible perception as an investment tool. The proficient management of collected data poses difficulties within the context of the decision-making procedure. The primary focus within the domain of digital media designs is on the effective delivery of comprehensive and succinct product information to customers. The main aim of information collecting is to augment the decision-making process. Customers use a range of decision-making techniques over the course of their decision-making process. To ensure the efficient facilitation of decision-making, information collecting, and analysis, it is crucial that digital media designs be congruent with the technical competency of consumers. Otherwise, it would be unfeasible for consumers to get maximum advantages from these configurations. The primary objective of this study was to investigate the mediating influence of digital technology competency on the association between decision-making styles and consumer expectations for digital media designs.