GENDER SITUATION IN INTERNATIONAL TOURISM IN THE 21ST CENTURY

The article focuses on the growing increase in women's tourism on a global scale and the disclosure of the causes of this phenomenon, as one of the most relevant and significant topics of modern society. This work is an attempt to assess the dynamics of changes in the participation of women in international tourism, which is becoming more diverse and covers various destinations. Recently, considerable attention has been paid to the development of international women's tourism, solving gender problems in the field of employment in this industry, attracting women to leadership, and increasing the role of women in solving urgent problems in the tourism industry. Today we can note the increase in the number of women in such types of tourism, which were previously considered exclusively male. The article deals with the issues of gender equality and the participation of women in the development of tourism, as well as the problems and challenges they face.