INTERDEPENDENCE OF LIFE CYCLES OF MARKET RELATIONS SUBJECTS AND PRODUCT LIFE CYCLE

The article presents the relationship between the life cycles of market relation subjects, namely the life cycle of a product, a company, an employee, a supplier and a consumer. The scientists' interest is concentrated on individual life cycles and aspects of their interaction, without considering a comprehensive assessment of all life cycles of market relation subjects. Thus, the authors' approach will allow comparing the life cycle models of a product, a company, an employee, a supplier and a consumer in order to identify areas for cost optimization. The implementation of integrated life cycle management within the value chain will help to reduce the costs associated with new life cycles of employees, suppliers and consumers, make proactive decisions to avoid transition to the stage of decline and more accurately predict costs by using models for estimating the life cycle costs. The considered approach will allow to achieve a synergetic effect in the management of the organization. This article is useful both for researchers in the field of economics and management and for practical application in industrial enterprises.