Published July 30, 2023 | Version v1
Journal article Open

E-money and the Reasons Why Young Consumers Prefer this Technology

  • 1. Department of Education - Division of Negros Oriental
  • 2. Cebu Technological University - Pinamungajan Campus
  • 3. Cebu Technological University - Main Campus
  • 4. Metro Dumaguete College

Description

This qualitative research examined the underlying motives and influencing variables that shaped young individuals' adoption of electronic money (e-money) technology. Electronic money, including digital wallets, mobile payment apps, and cryptocurrencies, has become essential to the contemporary financial system. Many vital elements regarding possible impact on economic behavior were examined through in-depth interviews and theme analysis. Participants discussed the convenience and accessibility of electronic currency, which can be used to conduct transactions without needing cash. The accessibility and usability of mobile banking applications contributed to their widespread adoption. People believed online financial transactions were more efficient and effective than conventional payment methods. This meant that financial operations required less time. Participants commended e-money service providers for their security measures, which they believed protected their financial data.

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