Digitization as a Reputational Tactic in Tourist Destination Management

Today, the tourism industry is changing and transforming, depends on changes in the world and is most affected by technological factors, such as total digitalization and informatization of the processes of formation, implementation and consumption of a regional tourist product. Ukrainian tourism in such a fast-moving space with huge flows of information needs a new clear conceptual strategy of image positioning on the international market, which in general creates the need for new tactics of reputation management of the national tourist destination and can be implemented through the concept of digitalization of the management of the national tourist destination proposed by the author and relevant models of reputational tactics.