MOBILE MONEY SERVICES AND SALES PERFORMANCE OF SMALL AND MEDIUM-SIZED ENTERPRISES IN KUMBA

Mobile money services have been dominating the financial environment of Cameroon for years. Many small businesses are using these services in their operations. Therefore, the purpose of this study is to determine the effect of mobile money services on the sales performance of SMEs in Kumba. Specifically, the research aims to assess the effect of mobile payments, and mobile financial services on the sales performance of SMEs in Kumba. An explanatory research design was employed to conduct the study. The quantitative data was collected using questionnaires administered to a sample of 75 respondents chosen through a combination of quota and purposive sampling techniques among the owners and/or Managers of small businesses. The findings indicate that there is a strong effect of mobile payments on the sales performance of SMEs in Kumba. The findings also indicate that only 10.7 percent (not enough to be analysed of SMEs in Kumba used mobile financial services. In light of the results, the researcher recommended that owners and managing directors of SMEs in Kumba should make full use of mobile money services. Also, the government should ease access to credit for SMEs. Finally, the researcher recommended mobile money services providers to educate users to only validate transactions that carry the name of the company so as to solve the issue of scamming.