THE INFLUENCE OF CORPORATE GOVERNANCE ON SUSTAINABLE PRACTICES IN HOSPITALITY

In today's hospitality industry, sustainability issues are of particular importance, which are largely aimed at creating and maintaining a balance between society, the economy and the environment. This, in turn, has led to the emergence of the term corporate social responsibility, or social responsibility of business, which reflects the participation of enterprises in achieving sustainable development goals. This is especially relevant for the hospitality sector, where accommodation companies are both the object and the subject of sustainable development, and at the same time, as part of the tourism industry, they influence the sociocultural, economic and natural environment of destinations. The relevance of the idea of collective social responsibility stems from the understanding that the activities of a responsible organisation lead to business profitability and stability [1].