MARKET CONDITIONS AS ONE OF THE FACTORS INFLUENCING THE FORMATION OF CASH FLOWS OF AN ENTERPRISE

This article examines the impact of market conditions on the cash flow of enterprises. It highlights the importance of cash flow management to business success and explains how competition, economic changes and industry trends can affect pricing and cash flow. By developing contingency plans, regularly monitoring cash flows, forecasting future cash flows, diversifying product or service offerings, improving marketing and sales strategies, and implementing cost reduction measures, businesses can succeed in volatile market conditions.