Effectiveness E-commerce on MSME fashion products

This study aims to examine the effect of E-commerce on the sales of fashion products by MSME in Denpasar City. Sampling of the study was conducted using the accidental proportional sampling method. Based on the calculation results, the total number of samples used in this study is one hundred samples. The analysis technique used is a simple linear regression hypothesis test using the SPSS 25.0 program. The results of this research show that the use of E-commerce partially has a positive effect on the sales of fashion products by MSME in the city of Denpasar.