Published July 15, 2023
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A STUDY ON CONSUMERS ATTITUDE AND PREFERENCE TOWARDS E-MARKETING
Creators
- 1. Assistant Professor, PG and Research Department of Commerce, Nallamuthu Gounder Mahalingam College, Pollachi, Tamilnadu
Description
E-Marketing can be defined as marketing of products and services on electronic media. It includes advertisements, product display, product navigation, 3-D products view, basket selection, Checkout and payment. The main objective of the study is to understand Consumers attitude and preference towards E-Marketing. Random sampling method has been adopted to determine the sample size. A total of 110 Consumers are taken as sample for the study. The study makes use of statistical techniques such as simple percentage, Garrett ranking, Friedman ranking, chi-square. The study reveals that the E-Marketing is an easy method of shopping. Most of the Consumers are influenced online shopping by the factors like time saving, convenient, easiest way to purchase, affordable price, easy refund and return policies.
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References
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