A Study on the Promotional Strategies Adopted by Heritage Tourism in Karnataka

Heritage tourism is a significant area in the
tourism industry that has been growing for more than 10
years, with India being no exception. The demand for
heritage tourism has been increasing on all scales from
small trip advisor articles to major advertising
campaigns on television. As Tourism is a global process
of change and development, the progress in Tourism
must be analyzed, with a focus on understanding the
causes and effects of change. The author examines these
changes through examining how the tourism experience
is created. Heritage tourism is an industry worth
billions. But how do you promote this when there are so
many destinations to choose from? This article explores
the marketing strategies that will get you started. The
sample size is 100 and total responses collected were 99 ,
Non-parametric test Chi-Square was used to test the
data collected Heritage Tourism facilities, Sensitization
of Heritage Tourism, Grievance Redressal Mechanism,
General Awareness of Heritage Tourism. Heritage
Tourism Infrastructure, Pricing of Tourism Packages,
Rate the local Amenities while in tour! People on the
other hand were trained on how to handle the tourists
and most significantly the socio-cultural etiquette were
given importance to handle both domestic & foreign
tourists. The respondents also stated that there are
variety of environmental factor, technology which has
direct impact on heritage tourism, People from different
walks of life, educational background, age, students,
graduates, visits these places as study tour, educational
purposes, research etc. The major factors influencing
travel for domestic & foreign tourists are vacation,
season, climate and events.