A STUDY ON FACTORS AFFECTING BUYING BEHAVIOUR OF CONSUMERS FOR ECO - FRIENDLY PRODUCTS
Creators
- 1. Ph.D (Part-Time) Research Scholar, Faculty of Management Studies, ICFAI University, Ranchi, Jharkhand
- 2. UGC - NET (Management), Assistant Professor, Faculty of Management Studies, ICFAI University, Ranchi, Jharkhand
Description
Products are not the only thing which can be eco-friendly and actions are also friendly to the environment. Several people think that eco-friendly products are only the first step, and that people who are actually dedicated to the environment also need to change their lifestyles, diminishing the quantum of resources they use by living more competently. The exploratory factor analysis shows that price, quality, value, trust and easy to use are the factors that affecting buying behaviour of consumers for eco-friendly products. There is significant difference between socio-economic profile of consumers and factors affecting buying behaviour of consumers for eco-friendly products except gender of consumers and factors affecting buying behaviour of consumers for eco-friendly products. The regression analysis shows that price, quality, easy to use, value and trust have significant and positive impact on satisfaction of consumers towards eco-friendly products. The producers should provide eco-friendly products with superior quality which must meet consumer’s expectations and the quality of eco-friendly products must be consistent and reliable. The producers must offer eco-friendly products at affordable prices and incentives for using eco-friendly products to the consumers. The marketers should use different distribution channels efficiently to improve the accessibility of eco-friendly products to consumers.
Files
83.pdf
Files
(278.6 kB)
| Name | Size | Download all |
|---|---|---|
|
md5:bb4a5f668bf257b16f331b34d41abe65
|
278.6 kB | Preview Download |
Additional details
References
- 1. Balderjahn, I., (1988), "Personality Variables and Environmental Attitudes as Predictors of Ecologically Responsible Consumption Patterns", Journal of Business Research, 17: pp.51-56. 2. Das, S.M., Dash, S.M. and Padhy, P.C., (2012), "Green Marketing Strategies for Sustainable Business Growth", Journal of Business Management & Social Sciences Research, 1(1): pp.82-87. 3. Gam, J., (2011), "Are Fashion-Conscious Consumers More Likely to Adopt Eco-Friendly Clothing?", Journal of Fashion Marketing and Management, 15(2): pp.178-193. 4. Ishaswini and Datta, S., (2011), "Pro-environmental Concern Influencing Green Buying: A Study on Indian Consumers", International Journal of Business and Management, 6(6): pp.1-12. 5. Krause, D., (1993), "Environmental Consciousness: An Empirical Study", Environment and Behaviour, 25(1): pp.126-142. 6. Laroche, M., Bergeron, J. and Barbaro-Forleo, G., (2001), "Targeting Consumers Who are Willing to Pay more for Environmentally Friendly Products", Journal of Consumer Marketing, 18(6): pp.503-520. 7. Leonidos, L.C., Leonidous, C.N. and Kvasova, O., (2010), "Antecedents and Outcomes of Consumer Environmentally Friendly Attitudes and Behaviour", Journal of Marketing Management, 26 (13-14): pp.1319-1344. 8. Mahenc, P., (2008), "Signalling the Environmental Performance of Polluting Products to Green Consumers", International Journal of Industrial Organization, 26: pp.59-68. 9. Picket-Baker, J. and Ozaki R., (2008), "Pro-environmental Products: Marketing Influence on Consumer Purchase Decision". Journal of Consumer Marketing, 25(5): pp.281-293. 10. Preeti Sehgal and Neha Singh, (2010), "Impact of Eco-Friendly Products on Consumer Behaviour", CBS E-Journal, Biz n Bytes, 6: pp.3-4. 11. Schwepker-Jr. C. H. and Cornwell, T. B., (1991), "An Examination of Ecologically Concerned Consumers and their Intention to Purchase Ecologically Packaged Products", Journal of Public Policy and Marketing, 10(2): pp.77-101. 12. Selvakumar.M. and Ramesh Pandi, G., (2011), "Green Consumer-An Eco-Friendly Shopper", Kisan World, 38(3): pp.16-18. 13. Wong, V., Turner W. and Stonement, (1996), "Marketing Strategies and Marketing Prospects for Environmentally-Friendly Consumers Products", British Journal of Management, 7: pp.263-281.