Pure Electric Car Purchase Decision Analysis using TAM and TPB

This study aims to analyze the influence of
Perceived Ease of Use and Perceived Usefulness either
directly or through Attitude as an intervening variable
and the influence of Attitudes, Subjective Norms, and
Perceived Control Behavior on Purchasing Decisions of
pure electric cars in Indonesia. This research is a
quantitative study with population of consumers in
Indonesia who have purchased pure electric cars and
sample size of 125 respondents. Questionnaire data from
respondents were analyzed with the Structural Equation
Modelling-Partial Least Square method using SmartPLS
version 3.3.8 software. The results showed that
Perceived Ease of Use and Perceived Ease of Use had a
significant positive effect on Attitudes, and Attitudes and
Subjective Norms had a significant positive effect on
Purchasing Decisions. As for Perceived Ease of Use,
Perceived Usefulness, and Perceived Control, it turns
out that they have no significant effect on Purchasing
Decisions. This study also showed that Attitude is able to
mediate the influence of Perceived Ease of Use and
Perceived Usefulness on Purchasing Decisions.