H2020 692819 SIMPATICO - D7.2: Dissemination and exploitation activities

This document is the deliverable “D7.2 – Dissemination Plan” of the European project “SIMPATICO - SIMplifying the interaction with Public Administration Through Information technology for Citizens and cOmpanies” (hereinafter also referred to as “SIMPATICO”, project reference: 692819). 

SIMPATICO addresses a strategic challenge towards the innovation and modernization of the public sector: the need to offer a more efficient and more effective experience to companies and citizens in their daily interaction with Public Administration (PA) by (i) offering a personalized delivery of PA online services; (ii) enabling a better comprehension of the complex processes and documents (forms, regulations, etc.) behind these services; (iii) engaging them to improve the administration processes and services. SIMPATICO's goal is to improve the experience of citizens and companies in their daily interactions with the public administration by providing a personalized delivery of e-services based on advanced cognitive system technologies and by promoting an active engagement of people for the continuous improvement of the interaction with these services. 

This report is intended to be a guideline for dissemination activities planned in the SIMPATICO project. Starting from a brief description of the project it addresses key elements of a sounding dissemination strategy, going through definition of its objectives and messages SIMPATICO would like to share with its audience. Further on it considers media and activities that are suggested to achieve defined objectives with some key activities identified in each country. A Dissemination Activity Report template to monitor and report those activities is proposed to facilitate further analysis of dissemination results. 

A two directions dissemination approach has been suggested including achievements communication and attraction for new stakeholders for future exploitation of project results. Stakeholders management and engagement is going to be thoroughly addressed by deliverables of another project Work Package (WP6); in this document their engagement and management has been addressed only to identify an overall approach. 

Once targets and related messages have been defined a detailed list of activities and media involved has been provided, although this includes only major and assessed initiatives. Other incoming initiatives including local ones will be presented in periodic reports.