Exploring Perceptions of Married Women's Employment in the Service Industry: A Case Study of Jaipur Region

In modern India, urban working women have emerged as educated, independent, employed individuals who exhibit high levels of alertness and energy. They are making significant strides in various fields, challenging traditional gender roles. However, despite their efforts to maintain a balance between their familial duties and professional obligations, the question remains: to what extent have women truly achieved gender equality and empowerment? This study aims to explore the reactions of families towards married women working in the service sector, shedding light on the key challenges faced by female employees’ post-marriage.The study collected primary data from different regions of Jaipur, encompassing women employed in the government sector, private school teachers, private banking staff, and private medical working staff. The research findings reveal contrasting attitudes among families. While affluent families in rural areas discourage women from working after marriage, low-income and medium-income families appreciate their employment due to financial responsibilities, especially in the aftermath of the COVID-19 pandemic. Women working in the government sector enjoy better societal recognition compared to those employed in the private sector. Overall, family attitudes towards female employees have undergone positive changes and improvements over time. However, challenges such as gender-based inequality in the workplace and financial disparities persist. This study underscores the importance of understanding the evolving dynamics surrounding women's employment and the crucial role that families play in shaping their experiences. By shedding light on these issues, the research aims to contribute to ongoing efforts towards achieving gender equality and empowerment for women in the service industry