Role and Importance of Digital Marketing

Abstract:

The purpose of this research paper is to find out the various components of digital marketing and how it is ranked superior as compared to the traditional and modern advertising efforts. The passing time of system has become more complex and modern and to secure the search, consumer based etc. The digital marketing is more concentrated by marketers. The consumer are looking and searching more on internet to find the best deal form the sellers around India as compared to traditional or conventional methods. In this study, we acknowledged that businesses can really benefit from Digital Marketing such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, ecommerce marketing, campaign marketing, and social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games and are becoming more and more common in our advancing technology. It is demonstrated that we all are connected through whatsapp and facebook and the increasing use of social media is creating new opportunities for digital marketers to attract the customers through digital platform. Awareness of consumer’s motives is important because it provides a deeper understanding of what influences users to create content about a brand or store. Digital marketing is cost effective and having a great commercial impact on the business. The traditional ways of marketing are still golden but advancement in market campaign, competition complexity, consumer’s expectations, and market has forced the company to adopt more dynamic method to reach and attract consumers. The paper attempts to study the general understanding and response related to digital marketing. Date pertaining to the current work is referred from both primary and secondary sources.