Search Engine Optimization: An Online Marketing Giant and an Absolute Necessity

In today's E-marketing environment, the search engine is quite important. A search engine's main goal is to improve the search results. By ensuring that a website ranks highly in the list of search engine results, Search Engine Optimisation (SEO) aims to increase the amount of visitors to a certain website. Based on relevance, the search engine optimises the search results. A web page's ranking in a search engine is determined by a variety of criteria, including the page's keywords, title tags, popularity of external links, etc. To obtain the most pertinent search results, one can take into account several search engine strategies such as on-page and offpage Search Engine Optimisation (SEO). The search engine's well-known methods for enhancing search results are highlighted in this study. The paper provides information on various Search Engine Optimisation (SEO) algorithms, including the Penguin, Panda, and others. In this study, statistics on search engine marketing (SEM) and search engine optimisation (SEO) have also been analysed. This study has also covered SEO-related issues and recommendations for improving web page ranking.