Published April 30, 2023 | Version v1
Journal article Open

Culture-Creating Potential of Audiovisual Technologies in the Mass Art of the Second Half of the Twentieth and Early Twenty-First Centuries

Creators

  • 1. Kyiv National University of Culture and Arts, Ukraine

Description

The purpose of the research is to specify and explicate the culture-creating potential of audiovisual technologies, to determine their impact on mass art in the second half of the twentieth and early twenty-first centuries. Research methodology. The article uses the following methods: cultural-historical, which identifies the main evolutionary stages of technical means and audiovisual technologies; methods of description and analysis, which made it possible to reveal the process of creating mass art products with the help of audiovisual technologies; the principle of synergy as a tool for understanding the mutual coordination and mutual influence of culture and technology during the formation of mass art in the second half of the last century. Scientific novelty. The paper first reveals and considers the cultural potential of audiovisual technologies of this period and explicates the related transformational processes in mass art. Conclusions. It has been found that the phenomenon of mass art today functions in a complex technological regime formed in the last century and continues to be developed and function at the global industrial level. It has been proved that thanks to such inventions and technologies as CDs and DVDs, personal computing, magnetic audio recording, magnetic pickup and electric guitar, CGI animation, digitalization, streaming multimedia and sound design, and others, various forms, types and independent genres of mass art (rock culture, Net Art, show programs, 3D video mapping) emerged and developed, the aesthetic and emotional experience of audiovisual product users was enhanced, as well as new professions and specialists (animator, sound engineer, producer, etc.) emerged to operate and improve audiovisual equipment to create a variety of artistic products in various formats in the future.

Files

Culture_Creating_Potential_of_Audiovisual_Technologies_in_the_Mass_Art_of_the_Second_Half_of_the_Twentieth_and_Early_Twenty_First_Centuries.pdf

Files (216.3 kB)

Additional details

References

  • Beniamin, V., 2002. Mystetskyi tvir u dobu svoiei tekhnichnoi vidtvoriuvanosti [A work of art in the age of its technical reproducibility]. In: Vybrane [Selected]. Translated from German by Yu. Rybachuk and N. Lozynska. Lviv: Litopys, pp.53-97.
  • Bezruchko, O. and Anikina, O., 2021. Modern audiovisual art within the space of Internet network: new aspects of interaction. Bulletin of Kyiv National University of Culture and Arts. Series in Audiovisual Arts and Production, 4 (1), c.43-51. https://doi.org/10.31866/2617-2674.4.1.2021.235076
  • César, V.T., 2018. Audiovisual and media literacy to promote local cultures. Communication, technologies et développement, [online] 6. Available at: <http://journals.openedition.org/ctd/607> [Accessed 15 December 2022].
  • Danaher, F.W., 2014. The Making of a Cultural Icon: The Electric Guitar. Music and Arts in Action, 4 (2), pp.74-93.
  • Dokolova, A.S., 2020. 3D-mapping yak syntez tekhnolohii ta mystetstva: geneza, evoliutsiia ta aktualnist u suchasnomu sviti [3D-mapping as a synthesis of technology and art: genesis, evolution and relevance in the modern world]. Notes on art criticism, 37, pp.10-15.
  • Encabo, E. ed., 2021. My Kind of Sound: Popular Music and Audiovisual Culture. Newcastle upon Tyne: Cambridge Scholars Publishing.
  • Fine, T., 2008. The Dawn of Commercial Digital Recording. Association for Recorded Sound Collections (ARSC Journal), [online] 39 (1). Available at: <https://www.aes.org/aeshc/pdf/fine_dawn-of-digital.pdf> [Accessed 15 December 2022].
  • Guo, Y., Wang, D. and Cui, W., 2014. The Study of New Media Art Aesthetic. In: ICELAIC 2014: International Conference on Education, Language, Art and Intercultural Communication. Zhengzhou, China, 5-7 May 2014. Published by Atlantis Press, pp.451-453.
  • Hodkinson, P., 2017. Media, Culture and Society: An Introduction. 2nd ed. London: Sage Publications.
  • Jansson, A., 2002. The Mediatization of Consumption. Journal of Consumer Culture, 2 (1), pp.5-31. https://doi.org/10.1177/146954050200200101
  • Jones, A. and Oliff, J., 2007. Thinking Animation: Bridging the gap between 2D and CG. Boston: Thomson Course Technology.
  • Logan, K.R., 2019. Understanding Humans: The Extensions of Digital Media. Information, [online] 10 (10), art. 304. Available at: <https://www.mdpi.com/2078-2489/10/10/304> [Accessed 15 December 2022].
  • Mazierska, E., Gillon, L. and Rigg, T. eds., 2018. Popular Music in the Post-Digital Age: Politics, Economy, Culture and Technology. New York: Bloomsbury Academic.
  • McLuhan, M., 1964. Understanding Media: The Extensions of Man. New York: McGraw Hill.
  • Moorefield, V., 2010. The Producer as Composer: Shaping the Sounds of Popular Music. Cambridge: MIT Press.
  • Mozhenko, M.V., 2015. Dyhitalizatsiia media i suchasna audiovizualna kultura [Digitization of media and modern audiovisual culture]. Bulletin of KNUKiM. Series in Arts, 33, pp.91-98.
  • Musiienko, O., 2019. Videokhostynh yak naibilsh adaptyvnyi element audiovizualnoi kultury na suchasnomu etapi [Video hosting as the most adaptive element of audiovisual culture at the current stage]. Evropský filozofický a historický diskurz, 5 (4), pp.58-62.
  • Pecheranskyi, I.P., 2016. Postindustrialna kratolohiia E. Tofflera [E. Toffler's post-industrial cratology]. Philosophy and political science in the context of modern culture, 2, pp.150-160.
  • Pecheranskyi, I.P., 2022. Audiovizualnyi bum XX stolittia ta yoho naslidky dlia kreatyvnoi industrii [The audiovisual boom of the 20th century and its consequences for the creative industry]. In: Informatsiina osvita ta profesiino-komunikatyvni tekhnolohii XX stolittia [Information education and professional communication technologies of the 21st century], Proceedings of the XV International Scientific and Practical Conference Odessa, Ukraine, September 14-16, 2022. Odesa: Odessa Polytechnic National University, pp.102-105.
  • Radigales, J. and Villanueva-Benito, I., 2021. Technology, Audio-visual Adaptation and Cultural Re-education of Opera. Tripodos, 51, pp.131-142. https://doi.org/10.51698/tripodos.2021.51p131-142
  • Rajah, N., 2013. Art After the Internet: The Impact of the World Wide Web on Global Culture. [online] 5 November. Available at: <http://www.isoc.org/inet97/proceedings/G3/G3_1.HTM#r16> [Accessed 15 December 2022].
  • Samans, R., 2019. Globalization 4.0 Shaping a New Global Architecture in the Age of the Fourth Industrial Revolution. World Economic Forum. [online] Available at: <https://www3.weforum.org/docs/WEF_Globalization_4.0_Call_for_Engagement.pdf> [Accessed 15 December 2022].
  • Southall, B., 2009. The Rise & Fall of EMI Records. London: Omnibus Press.
  • Thompson, M., 2011. The Evolution and Decline of the Traditional Recording Studio. Interview by Philip Kirby, 17th August 2011 GMT 16:30.
  • Toffler, A., 1980. The Third Wave. New York: Morrow.
  • Toffler, A., 1980. The Third Wave. New York: Morrow.
  • Tschmuck, P., 2006. Creativity and Innovation in the Music Industry. Dordrecht: Springer.
  • Tunali, T., 2016. Net Art and Activism Net Art and Activism. Studies in Visual Arts and Communication: an international journal, [online] 3 (1), pp.1-8. Available at: <https://journalonarts.org/wp-content/uploads/2016/12/SVACij_Vol3_No1-2016-Tijen-Tunali-Net-Art-and-Activism.pdf> [Accessed 15 December 2022].
  • Uchechukwu, N., Nnamdi, C.N., Nweze, C.N. and Charles, U.N., 2021. Recent Progress and Applications of Industries 4.0 in Nano Era In: A Review. Advances in Robotics & Mechanical Engineering, [online] 3 (2), pp.278-290. Available at: <https://lupinepublishers.com/robotics-mechanical-engineering-journal/pdf/ARME.MS.ID.000159.pdf> [Accessed 15 December 2022].
  • Wright, J.A., 2005. Animation Writing and Development. From Script Development to Pitch. New York: Focal Press.
  • Yancheva, Y., 2013. Rock Subculture In a Small Town – Forms and Strategies of Identication. Euxeinos - Governance and Culture in the Black Sea Region, 11, pp.17-28.
  • Yoon, H., 2008. The Animation Industry: Technological Changes, Production Challenge, and Glogal Shifts. Dissertation, Doctor of Philosophy. The Ohio State University.