ROLE OF MEDIA IN WOMEN EMPOWERMENT

Purpose: The effect of the media is very large in the dissemination and interpretation of a lot of knowledge, innovation, and news. Today, the media constitute a big part of women‘s empowerment. The newspaper writes about women achievers, and there are columns for women in all the newspapers, and magazines, which affects us more in our day-to-day life. On television, there is an interview of women achievers, cookery shows, reality shows, and soap operas that talks about empowerment. Social media today have many pages for women‘s stands. Through social media, people can connect easily to each other in a very short period. This study discusses the effect of media in changing women‘s lives, and gender equality as well as changing people‘s mentality toward women‘s education, and careers through motivational ways.

Methodology / Design /Approaches: the study used descriptive research design in this research. Some interviews and observation are the methods we applied. This method would include anything from interviews to observations to surveys. This is the method of research where you find information or data on your own.

Findings and results: The media is encouraging women to come up in life in all fields. Men are supporting women‘s empowerment as a father, husbands, sons, friends, and family. Gender equality is raising today. Women are raising their voices for rights through the media. Articles, reality shows, interviews, movies, and soap operas are playing a big role in empowerment.

Originality/value: Application of women empowerment through media and women are becoming more self-sufficient in their life.

Type of Paper: Descriptive paper with Content Analysis.