Assessment of CHAI's Communication Strategies Promoting Zinc+Lo-ORS Treatment for Childhood Diarrhoea in Kaduna

Abstract: This research work titled: An Assessment of the Communication Strategies Used in the Implementation of Zinc and Lo – ORS as Treatment of Choice for Childhood Diarrhoea Programme by Clinton Health Access Initiative (CHAI) through an implementing partner (IP) Centre for Family Health Initiative (CFHI) in Kaduna State, Nigeria (A Study of Kaduna Metropolis: Kaduna North, South, Igabi and Chukun LGA). The study adopted three (3) theories for the research; Persuasion theory; Stages of Change (Trans – Theoretical Model) theory and Diffusion of Innovation theory. Indepth interview methodology was used and twelve (12) interview questions administered to a sample size of twelve (12) respondents which includes; Traditional/Religious leaders, Female Vanguard Group leaders, Traditional Birth Attendants (TBAs), Community mobilisers, Healthcare workers/Providers who were involve in the campaign in the study area. A purposive sampling technique was used based on specific characteristics/qualities of the selected sample, and the method of analysis used was narrative and thematic analysis approach. The study revealed that, the funders used a variety of communication strategies integrated into the existing community/traditional structure in the area of study to influence collective community action, participation, ownership and promote acceptance of the campaign. It also, discovered that the vulnerable groups can be better reached through inter – personal communication strategy with health workers at the respective facilities in their communities. The study also find out that the campaign has changed the views, beliefs and perceptions of majority of the people about the use of WHO recommended Zinc and Lo – ORS as an effective treatment of choice for Childhood diarrhoea management. In this regard, the study recommends that the government should ensure a repeat of the campaign in areas where low successes were recorded due to issues of insecurity. It also recommended that there should be systematic evaluation of all diarrhoea interventions and other similar health campaigns within the State and the entire Country so as to constantly assess the outcome or impact of such programmes across the various areas (LGA/Wards) and population.  

Keywords: Childhood, Diarrhoea, Zinc, Health, Communication Strategies.

Title: Assessment of CHAI's Communication Strategies Promoting Zinc+Lo-ORS Treatment for Childhood Diarrhoea in Kaduna

Author: Fredrick Okhegwae, Ayodele Babatunde Joseph, Rasheed Olalekan Lateef, Hassan Otinau

International Journal of Novel Research in Humanity and Social Sciences

ISSN 2394-9694

Vol. 10, Issue 3, May 2023 - June 2023

Page No: 1-16

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 26-May-2023

DOI: https://doi.org/10.5281/zenodo.7973910

Paper Download Link (Source)

https://www.noveltyjournals.com/upload/paper/Assessment%20of%20CHAI's%20Communication-26052023-3.pdf