THE DRAMATURGICAL METHOD AND THE CONCEPT OF 'I': AN ANALYSIS OF THE PRESENTATION OF SELF IN EVERYDAY LIFE

This article explores the concept of self, focusing on the role of language in shaping and communicating our sense of self to others. The author presents the dramaturgical analysis, a theoretical framework developed by sociologist Erving Goffman, which examines social interactions as a form of performance. The article also explores the importance of communication in contemporary society, discussing how social media platforms, advertising, and public relations shape our public image. The author argues that understanding the dynamics of communication organization can provide insight into how people and organizations form their public image and how this image affects their interaction with others. The article concludes that communication plays a crucial role in how people and organizations present themselves to the world and highlights the strategic nature of social interactions.