A STUDY ON THE SATISFACTION OF CHILDREN TOWARDS ADVERTISEMENTS RELATED TO CONFECTIONERY PRODUCTS
Creators
- 1. * Ph.D Research Scholar, Department of Commerce CA, Sree Narayana Guru College, K. G. Chavadi, Coimbatore, Tamilnadu ** Associate Professor & Head, Department of Commerce CA, Sree Narayana Guru College, K. G. Chavadi, Coimbatore, Tamilnadu
Description
The confectionery industry heavily relies on advertising to attract children, who are a major target audience for their products. However, the impact of advertising on children's behavior and preferences towards confectionery products is a matter of concern, and there is a need to understand children's satisfaction towards these advertisements. This study aims to analyze the satisfaction of children towards advertisements related to confectionery products, identify the factors that influence their satisfaction, and provide insights into the impact of advertising on children's behavior and preferences towards confectionery products. A sample of 200 children aged between 5 to 12 years old who reside in urban areas will be selected using a random sampling technique. Data will be collected using a structured questionnaire designed to collect information on the children's demographic profile, their exposure to advertisements related to confectionery products, and their satisfaction levels towards these advertisements. The collected data will be analyzed using descriptive statistics such as mean, standard deviation, and frequency distribution. Inferential statistics such as t-tests and ANOVA will be used to identify the factors that influence children's satisfaction levels towards these advertisements. The study will comply with ethical guidelines for research involving human subjects, and the data collected will be kept confidential and used only for research purposes. The results of this study will provide valuable insights into the impact of advertising on children's behavior and preferences towards confectionery products and help in developing effective policies and strategies for regulating the advertising of confectionery products to children.
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References
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