ANALYSIS OF MARKET ACTIVITY OF HOTEL SERVICES IN BUKHARA REGION

Running a business today requires managing the company's revenue. The hospitality industry market of our republic cannot depend on any random factors. The current level of competition and technology requires special attention. revenue management is widespread in the West and the positive effects of this "discriminatory" type of pricing can be observed in practice. Profit maximization is achieved by setting different prices, availability of rooms, hotel occupancy forecast. In general, revenue management is based on the elasticity of demand in certain market segments