STUDY ON GREEN MARKETING TOWARDS CONSUMER COGNISANCE WITH SPECIAL REFERENCE TO PALGHAR DISTRICTS

There has been a change in consumer congnisance towards a green lifestyle. People are actively trying to scale
back their impact on the environment. Green marketing could be a phenomenon that has developed particular
importance within the modern market and has emerged as a very important concept in India Consumer's
Cognisance of green products is vital in guiding green consumer purchasing behavior. The study brings out green products among the consumers in Palghar District. The most objective of this study is to know the
consumer cognisance of Green Marketing. Dates back to the 1980s were Green Marketing was first coined. Global climate change, increasing globalisation, and Industrialisation have given more focus to green marketing among Industrialists moreover as consumers. A recent study says that firms have become more
concerned about their social responsibility. They need taken social responsibility as a decent strategic move to make up a picture within the heart of consumers. Changes in consumer attitudes with increasing concern about the environment, and consumer attitudes towards firms having green policies or green products like low power consumption (energy efficient), organ-free paints, recyclable papers, phosphate-free detergents, and electrical appliances have become motivating factors.