Digitalization efficiency assessment of the trade enterprises activity on the business-oriented approach base

The study purpose is theoretical and methodological aspects systematization of trade enterprises activity digitalization effectiveness assessment on the business-oriented approach base. In the research process, general scientific and special methods are used: scientific abstraction, deduction, analysis and synthesis, content analysis, systemic and critical analysis, statistical analysis, economic and mathematical modeling. It is proved that digital economy formation has necessitated the implementation of systemic transformations and actions, called «digital transformations». The expediency of considering the digitalization process from the point of view of various scientific approaches is substantiated, their classification is presented. General trends are identified and tools are proposed on the base of conducted study results summary of the global e-commerce market development trends, as well as the markets of Ukraine, the Baltic countries and, in particular, Latvia, which have a direct effect on the business development in the online trade field. It is established that the needs of online buyers remain the same: a wide range of goods; variety of payment options; quality service; low cost and high speed of delivery. It is proved that the trade enterprises digitalization provides increased efficiency of their activity, improved service, optimization of logistics operations and costs for their implementation, expansion of the product promotion geography, price pressure reduction, added value growth, rational use of enterprise resources and its competitive advantages, reduction of the negative influence of unfavorable environmental factors. Economic and mathematical model, which is adapted to business environment changes, is proposed for the digital technologies implementation effectiveness assessing in the trade enterprises activity.