EFFECTIVENESS OF SOCIAL MEDIA MARKETING IN REGARDS TO TRAVEL & TOURISM IN BIHAR

Intent: This exploratory paper sets to find out the tourist scenario in Bihar and the social media elements which are
included for the effective tourism promotion. It will also take a feedback from the common people so as to know whether
social media marketing of tourist places and products are effective or not, if yes then have they been motivated to
travel or not and if no then what could be the strategies for developing it better
Background: Bihar, the land of the holy Buddha has always attracted tourists from all across the globe for its deep
penance into Buddhism. The local markets of the city of Bodhgaya are filled with foreign-friendly products which help
them make a profit during the tourist season. Social media in today’s time has become a free of cost tool to reach the
many and promote the product.
Methodology: the paper adopted an exploratory structuring in order to find out how effective social media is when
one talks about the marketing of tourist products and places in the city of Bihar. Thus the study took place is Gaya,
Bihar, a very tourist popular place and the respondents were the local residents, selected on convenience sampling
method who know the place well.