SOCIAL MEDIA MARKETING

Social Media is rapidly emerging nowadays as the next big frontier for customer interaction .In this modern lifestyle
there are millions of customer interactions taking place in our day-day life on social media sites. Such as Twitter,
Youtube, Instagram etc,.., ,and more number of customers support online communities .Some of the core pillars of
social media are Advertising, Analytical and Reporting, Engagement and Listening, Publishing and Planning, Social
strategy. Social Media is one of the innovative tools that collects a million of people around the globe. The main
purpose of the social media marketing is to increase a brand’s visibility and to build a brand. And other main purpose
of social media marketing is to build a friendly relationship with the customers and to communicate with the potential
customers. In this, Content strategy is the best strategy we can use to interact and engage the customers. Major findings
are Facebook and Instagram are the best top two social media platforms used by the customers in the shorter period
of time this has been changed by the last two years.
This paper gives us a powerful insights of Social Media marketing. The study develops an innovative outlook for the
investigation on Social Media Marketing.