Impact COVID-19 on Investor's Perception towards Systematic Investment Plan in Mutual Funds
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Abstract: This paper attempts to study the investor's perception towards Systematic Investment Plan (SIP) in Mutual Funds and the impact of COVID-19 on investor’s perception. The primary and secondary data are used. Primary data are collected using the convenience sampling technique in the form of a structured questionnaire. It has been observed that factors like risk, returns, liquidity, and tax benefits all play a major role in an investor's decision. In this due course of the paper, a comparison has been made on the impact of liquidity during the pre-COVID and post-COVID period and came up with the conclusion that there is a significant increase in the impact of liquidity on investors decision making. It has been observed that both self-employed as well as salaried people invest in SIP.
Keywords: Systematic Investment Plan, Mutual Fund, Liquidity, Investment Decision
JEL Classification Number: D91, G01, G11, G41
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