The Effect of Service Quality and Perceived Value to Loyalty through Satisfaction as a Mediation (Study at Camera Rent Equipment at Malang City)

The development of social media users with internet speeds that continue to increase, has also affected business opportunities in the field of visual photography and videography. Mostly, business people have turned out to digital marketing to promote their products. This makes them need complete and quality equipment to create maximum results, but as time goes by with increasingly developing technology, electronic equipment. There is increasingly capable and has high specifications is directly proportional to the price to be paid. This methodology research was used with primary data from rental customer at Malang City. The research findings are supported by empirical facts with a good perceived value means that customer satisfaction with Malang camera rents would be higher. In line with a fact by 4 oldest camera rents in Malang, namely, Malang Camera Rental, Swandudes, Corner Camera and Ngalam Store which have quality products, services, personnel, and images. In conclude, it could be felt by their customers.