Gaining Consumer Trust through Quality of Information and Interaction: An Empirical Study on Online Shopping

The unique characteristics of the online shopping environment generate greater uncertainty and high risk in online purchasing decisions. Therefore, building consumer trust is important in online shopping. This study aims to analyze the influence of information quality, interaction quality, and page design on consumer trust and the influence of trust on purchasing decisions. The five variables were measured using the Likert scale of 1 to 5. The data was collected using an online questionnaire distributed to 270 respondents. This study was analyzed based on the Structural Equation Modelling model using Smart PLS 3.0. The results showed that the quality of information and interaction are influential factors in building consumer trust in online transactions.