Synthesis of Elements of Ethnocultures in Modern Fashion

The purpose of the article is the search for an effective methodology of designing modern clothes based on transferring the results of synthesis of elements of two ethnocultures – traditional Petrykivka painting and Irish lace - into the modern fashion environment. The research methodology was based on the system approach to the synthesis of elements of two ethnocultures as a catalyst for synergy, the creative potential of which can be used in ethnic inspired fashion design to create the image of a women, the contemporary of the 21st century. For effective implementation of the creative potential of synergy of synthesis, an algorithm was proposed based on a two-level morphological analysis-synthesis of elements of two ethnocultures and elements-carriers of fashion trends. The scientific novelty of the work lies in substantiating and experimental confirmation of the possibility of generating creative potential of synergy as a result of the synthesis of elements of Petrykivka painting and Irish lace. The expediency of utilizing the creative potential of synergy of fusion of two ethnocultures in the process of searching for innovative solutions for modern fashion design was substantiated. Conclusions. A methodology for constructing innovative solutions for modern fashion design was proposed, which is based on the convergence of traditional decoration techniques of two ethnocultures and the transfer of the results of synthesis into the modern fashion environment.